With Freshers’ Week looming over the horizon, I’m led back to memories of when I first arrived at Lincoln. I very quickly learnt that the best way to find out anything important was to grab someone in a neon yellow Fresher Helper t-shirt and ask.

This led me to wonder “why don’t University departments do that?”. In all seriousness, it works for Apple stores. Put people in uniform, even if it’s literally a coloured t-shirt with the University logo on the front and “ICT” on the back and I bet you’ll get an increase in queries. Make the support available right there on the front line, never mind tucking it away at the back of a building somewhere staffed by a nondescript bloke whose only association with the University is the ID badge he’s got clipped to his belt.